Marketing & Social Media
From an early age, I developed a strong interest in sociology and psychology, which later inspired my passion for marketing and human behavior during my university studies. My professional journey began in PR, where I honed my skills as part of the teams at three leading PR agencies in Bulgaria: Publicis Consultants MARC, Headline, and M3.
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Subsequently, as a full-time employee at A-1 (formerly M-Tel) and VIVACOM—both top telecommunication providers in Bulgaria—I collaborated with dynamic, intelligent, and motivated teams. I worked closely with various departments to design and implement effective, targeted campaigns while coordinating with external vendors and agencies. My expertise spans Digital Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Brand Marketing.
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As a freelancer, I’ve managed diverse social media channels, focusing on increasing organic reach, producing high-quality content, and staying ahead of social media trends. In 2023, I completed an online Instagram Marketing course, during which I launched an account that achieved over 1000% organic reach within its first week.
digital marketing
My work has involved creating and editing content and designs for websites, social media, and search engines.As a member of the marketing teams at A-1 and VIVACOM, I was deeply engaged in Search Engine Optimization (SEO), Content Marketing, and Social Media Marketing, which were integral to my daily responsibilities.
social media marketing
I have leveraged social platforms such as Facebook, Instagram, and YouTube to connect with audiences and promote products effectively. ​
My expertise in social media stems from its early days, enabling me to actively engage with and adapt to the ever-evolving landscape of these platforms.
content marketing
My work has always been focused on creating and distributing valuable, relevant content to attract and engage a diverse audience.
I have successfully worked on the main goals of content marketing: build brand awareness, educate and inform the audience, drive traffic and generate leads, foster trust and customer loyalty.
brand marketing
As a freelance makeup artist, I also took on the role of an engaged marketing all-rounder, managing every aspect of my personal brand. I successfully balanced my professional performance with building and maintaining a strong digital presence.​
The greatest testament to the quality of my work is that I continued to be sought after for my services even years after I had stepped back from actively working as a makeup artist.
Acquired qualification:
CMS
Experienced with various content management systems, adept at creating and managing dynamic web content efficiently.
Figma
Trained and experienced in using Figma for creating professional designs and collaborative workflows.
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MS Office | iWork suite
Proficient in Microsoft Office and Apple’s iWork suite, ensuring adaptability across Windows and Mac platforms.
Languages
Native Bulgarian speaker with excellent proficiency in English and a B2 level in German.
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Adobe Creative Suit
Skilled in Adobe Photoshop, Lightroom, and InDesign for high-quality design and creative projects.
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Blogging platforms
Versatile experience with platforms such as Blogger, WordPress, and Wix.com for content creation and website management.
Testimonials:
Yanitsa Ilieva
Chief Expert Digital Lead Generation
KBC Bulgaria
I’ve had the pleasure of working closely with Devora during her time as a digital expert at Vivacom, Bulgaria’s leading communications services provider. Throughout her role, she consistently brought exceptional skill and dedication to every aspect of digital operations.
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Devora truly shines in content management, with a knack for curating, organizing, and optimizing digital content to deliver maximum impact. Her attention to detail and strategic approach have always made a difference.
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When it comes to digital campaign management, Devora is a pro. From brainstorming ideas to rolling out campaigns, she’s led multiple initiatives that didn’t just meet expectations—they often exceeded key performance metrics.
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Working with Devora has been an absolute privilege, and her expertise never fails to impress! Thank you, Dev.
Petar Lazarov
Master of Pharmacy and Owner of
HomePharma Pharmacy
Devora has done an excellent job as a copywriter for HomePharma's online pharmacy.
Her work is precise, professional, and always delivered on time, reflecting her strong commitment and reliability.
We highly recommend her for any project requiring expertise and dedication.